Re-branding

This new electoral billboard was spotted in Mount Lebanon today.


Its creators say that this is part of a new rebranding strategy. Critics argue that the new haircut is confusing the voter and taking the elections a bit too far. Supporters, especially female ones (a core target of the campaign) disagree: "He looks so handsome, he's my Hero", Said Sabine, a voter in Alley. That, apparently, is the message.